Richard Fennessy (BS Egr Arts '87) of Paradise Valley, Arizona, has been appointed to the board of directors of Blue Calypso, Inc.
Fennessy served as president and CEO of Insight Enterprises, Inc., a Fortune 500 public company providing global IT solutions with operations in 22 countries. He worked for IBM for 17 years, where he held several senior level executive positions and assumed a leadership role in marketing IBM's personal computers directly to consumers.
Blue Calypso, Inc. delivers a patented mobile social marketing and advertising platform that enables brands to leverage customer relationships to encourage brand loyalty and increase spending. The company collaborates with its customers to develop the framework for making their brand contagious through use of word-of-mouth, social media communities, mobile technologies, and customer loyalty rewards.