Michigan Council for Cooperative Education Strategic Plan
Strategic Principles
- We are a non-profit membership based Michigan organization composed of colleges, universities and employers.
- We are dedicated to the advancement of cooperative education and internships.
- We believe that cooperative education and internships are important for the development of a highly skilled Michigan work force.
- We have a central purpose to promote greater awareness, understanding and practice of cooperative education and internships in the State of Michigan.
- We serve as a professional networking organization for the professional development of cooperative education and internship professionals.
- We define cooperative education and internships as an academic/business strategy that combines classroom study with valuable ?real world? paid work experience complementary to the academic/career goals of students.
- We support multiple models of cooperative education and internship programs.
- We support the principles of the Midwest Cooperative Education & Internship Association (MCEIA), National Cooperative Education & Internship Association (CEIA) and the American Society for Engineering Education Cooperative Education Division (CED).
- We are governed by an Executive Committee and organizational by-laws.
- We are committed to equal opportunity for all in the organization and encourage participation in cooperative education and internships for all individuals.
Strategic Goals
- Organizational Structure Improvement
- Continue to encourage volunteer participation and motivation
- Review and update committee structure
- Membership Recruitment & Retention
- Increase employer and educational institutions
- Increase student involvement
- Marketing & Promotion
- Improve the promotion of cooperative education and internships
Objectives for Meeting Goals
GOAL: Organizational Structure Improvement
OBJECTIVE: To provide a professional structure and enhance efficiency and productivity of the organization.
To meet this objective MC-ICE endorses the following strategies:
- To consider re-designing the Board of Trustees Meeting to be a working committee with the possibility of break out sessions for sub-committee work.
- To identify and clarify role and responsibilities of committees.
- Investigate the term limits of the Executive Board Members.
GOAL: Membership Recruitment & Retention
OBJECTIVE: To increase the strength of the organization by the marketing and promotion of membership to recruit and retain with particular attention to employers.
To meet this objective MC-ICE endorses the following strategies:
- To encourage the Membership Chair to follow up on organizational and high school contacts.
- Explore ways to encourage student involvement.
- Develop and conduct a new member orientation at the annual meeting.
- Implement membership recognition certificates and welcome packets.
- Enhance organizations events and workshops.
- Continue programming partnerships with other professional organizations to inform and recruit employer partners.
GOAL: Marketing & Promotion
OBJECTIVE: To promote the benefits of cooperative education and internships to promote awareness in support of the organization mission.
To meet this objective MC-ICE endorses the following strategies:
- Implement a membership solicitation letter to all schools in the ICE At-A-Glance that are not members.
- Revise ICE At-A-Glance to electronic document.
- Develop a new membership campaign to increase and engage membership.
- Offer MC-ICE outreach workshops and sessions on the road.
- Develop professional information pieces to recruit members.
- Design professional development for members.
- Provide annual in-service for new employers and educators to the field.