Michigan Council for Cooperative Education Strategic Plan

Strategic Principles

  • We are a non-profit membership based Michigan organization composed of colleges, universities and employers.
  • We are dedicated to the advancement of cooperative education and internships.
  • We believe that cooperative education and internships are important for the development of a highly skilled Michigan work force.
  • We have a central purpose to promote greater awareness, understanding and practice of cooperative education and internships in the State of Michigan.
  • We serve as a professional networking organization for the professional development of cooperative education and internship professionals.
  • We define cooperative education and internships as an academic/business strategy that combines classroom study with valuable ?real world? paid work experience complementary to the academic/career goals of students.
  • We support multiple models of cooperative education and internship programs.
  • We support the principles of the Midwest Cooperative Education & Internship Association (MCEIA), National Cooperative Education & Internship Association (CEIA) and the American Society for Engineering Education Cooperative Education Division (CED).
  • We are governed by an Executive Committee and organizational by-laws.
  • We are committed to equal opportunity for all in the organization and encourage participation in cooperative education and internships for all individuals.
Strategic Goals
  1. Organizational Structure Improvement
    1. Continue to encourage volunteer participation and motivation
    2. Review and update committee structure
  2. Membership Recruitment & Retention
    1. Increase employer and educational institutions
    2. Increase student involvement
  3. Marketing & Promotion
    1. Improve the promotion of cooperative education and internships

Objectives for Meeting Goals

GOAL: Organizational Structure Improvement

OBJECTIVE: To provide a professional structure and enhance efficiency and productivity of the organization.

To meet this objective MC-ICE endorses the following strategies:

  • To consider re-designing the Board of Trustees Meeting to be a working committee with the possibility of break out sessions for sub-committee work.
  • To identify and clarify role and responsibilities of committees.
  • Investigate the term limits of the Executive Board Members.
GOAL: Membership Recruitment & Retention

OBJECTIVE: To increase the strength of the organization by the marketing and promotion of membership to recruit and retain with particular attention to employers.

To meet this objective MC-ICE endorses the following strategies:

  • To encourage the Membership Chair to follow up on organizational and high school contacts.
  • Explore ways to encourage student involvement.
  • Develop and conduct a new member orientation at the annual meeting.
  • Implement membership recognition certificates and welcome packets.
  • Enhance organizations events and workshops.
  • Continue programming partnerships with other professional organizations to inform and recruit employer partners.
GOAL: Marketing & Promotion

OBJECTIVE: To promote the benefits of cooperative education and internships to promote awareness in support of the organization mission.

To meet this objective MC-ICE endorses the following strategies:

  • Implement a membership solicitation letter to all schools in the ICE At-A-Glance that are not members.
  • Revise ICE At-A-Glance to electronic document.
  • Develop a new membership campaign to increase and engage membership.
  • Offer MC-ICE outreach workshops and sessions on the road.
  • Develop professional information pieces to recruit members.
  • Design professional development for members.
  • Provide annual in-service for new employers and educators to the field.



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Michigan Council for Internships and Cooperative Education
http://www.michigancouncil.com/
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MC-ICE Tax ID: 38-2809003
Last Modified: 1/17/2007