Partners benefit from faculty and student involvement with their industrial design problems. This focused attention is facilitated by access to the extensive resources of MSU: a major research university.

Industrial partners profit by interacting with bright students and by promoting their company to the Department of Mechanical Engineering's senior class.

Projects generally yield cost-effective solutions through the infusion of fresh ideas.

Each project is subjected to more than 600 hours of innovation by teams of enthusiastic and technologically adept students. Novel and nontraditional approaches provide new perspectives and creative solutions.

Design teams prepare a comprehensive written final report. Furthermore, a prototype is usually built.